Warm Winter Warranty

Red Wing Shoes

Print / Merchandising / Promotion

Challenge:
Support retail sales of  Red Wing  Boots with traffic building   incentives to encourage preseason sales.

Insights:
For outside construction workers, the investment in more expensive Red Wing Boots is a gamble they might not need to make.

Solution:
Betting on the weather delivered an intriguing way to take the  risk out of buying the Red Wing Brand preseason. The event became an annual event that helped storeowners connect early in the season.

 

 

“The strategic solution to bet on the weather  was embraced by our retailers and became  an annual preseason event.”

 

– Peter Engel, VP Marketing, Red Wing Shoes

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