Warm Winter Warranty
Red Wing Shoes
Print / Merchandising / Promotion
Support retail sales of Red Wing Boots with traffic building incentives to encourage preseason sales.
For outside construction workers, the investment in more expensive Red Wing Boots is a gamble they might not need to make.
Betting on the weather delivered an intriguing way to take the risk out of buying the Red Wing Brand preseason. The event became an annual event that helped storeowners connect early in the season.
“The strategic solution to bet on the weather was embraced by our retailers and became an annual preseason event.”
– Peter Engel, VP Marketing, Red Wing Shoes