Specializing in Breakthroughs
University of Minnesota Physicians
With Fairview’s purchase of the hospital at the University, we set out to revive the intellectual property of the University of Minnesota Physicians in the public’s mind.
Health-involved consumers seeking cutting edge patient care needed to be reassured that the dedicated doctors at the U of M would now “halo” the broader health resource with Fairview Medical Services.
By staking a claim as specialists in medical breakthroughs, Fairview-University Hospital has created consumer confidence in Fairview University Hospital as the go-to source for pioneering patient care.
Brand Identity and Campaign: Newspaper, Magazine, Outdoor, Intranet, PR and Hospital/Clinic Signage.
“Reynolds Group’s energized approach to marketing the passion and expertise of the physicians and staff, elevated our goals with Farirview Health Services.”
– Shiela Houle, Marketing Director, UMPhysicians