Specializing in Breakthroughs

University of Minnesota Physicians

Outdoor

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Challenge:
With Fairview’s purchase of the hospital at the University, we set out to revive the intellectual property of the University of Minnesota Physicians in the public’s mind.

Insights:
Health-involved consumers seeking cutting edge patient care needed to be reassured that the dedicated doctors at the U of M would now “halo” the broader health resource with Fairview Medical Services.

Solution:
By staking a claim as specialists in medical breakthroughs, Fairview-University Hospital has created consumer confidence in Fairview University Hospital as the go-to source for pioneering patient care.

Brand Identity and Campaign: Newspaper, Magazine, Outdoor, Intranet, PR and Hospital/Clinic Signage.

 

“Reynolds Group’s energized approach to marketing the passion and expertise of the physicians and staff, elevated our goals with Farirview Health Services.”

 

– Shiela Houle, Marketing Director, UMPhysicians

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