“We’ve seen it all”
Sieben Grose Von Holtum & Carey
Create separation in a cluttered category with look-alike advertising and sound-alike names.
The point of needing a personal injury lawyer aren’t always in close sequence, so capturing and securing mindshare of the law firm’s name and personality when people encounter injuries in everyday situations.
The “We’ve seen it all” campaign of exaggerated accidents created media attention and talk value. The campaign came to life reaching the community on multiple levels generating measurable increases in calls and website inquires.
TV, outdoor, bus sides, movie theaters, hockey rinks, Facebook and Twitter.