“We’ve seen it all”

Sieben Grose Von Holtum & Carey

Bus Sides

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Billboards

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Challenge:
Create separation in a cluttered category with look-alike advertising and sound-alike names.

Insights:
The point of needing a personal injury lawyer aren’t always in close sequence, so capturing and securing mindshare of the law firm’s name and personality when people encounter injuries in everyday situations.

Solution:
The “We’ve seen it all” campaign of exaggerated accidents created media attention and talk value. The campaign came to life reaching the community on multiple levels generating measurable increases in calls and website inquires.

Campaign Elements:
TV, outdoor, bus sides, movie theaters, hockey rinks, Facebook and Twitter.

 

“Working closely with the Reynolds Group, we broke through the clutter of personal injury advertising to generate calls and website inquiries.”
– Jim Carey, Managing Partner

TV

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